"The original Dawn and Her World" Announcement by Checkerboard Toys

And then in the fall of 2003, this announcement was posted on Checkerboard's web site ...

Dear Dawn fans and Collectors: We regretfully announce our discontinuation of our manufacturing and distribution of Dawn and her friends groovy fashion dolls and cancellation of planned new products for fall 2003. We hope that during the last 3 years we have reminded a few of you of some of the simple joys of a generation ago. Effective immediately we are beginning our final clearance sale of all remaining Checkerboard Toys Dawn merchandise through our estore on this website. We thank the thousands upon thousands of you who have supported Dawn, and us, during this episode in her history. We are currently discussing the possibility of continuing the Dawn tradition of fashion and fun with other manufacturers and will let you know the latest developments through this website when we have any.

Thank you again. Russ John President Checkerboard Toys Inc. But all was not completely lost ... The Dawn franchise was picked up by another manufacturer, and the story continued ...