"The original Dawn and Her World"
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The comeback of Dawn made news in many Doll and Toy magazines.
Click on the highlighted titles for full articles.



DollReader - August 2000, pages 62-64
The Glamorous World of Dawn, by Benita Schwartz
The year 1970 was a time of extremes.The Dawn line consisted of more than 30 styles with many variations plus outfits, playsets and licensed items. During the three years on the market, Dawn outsold the "B" doll, and many companies copies her to her their share of the pie

Toy Shop - September 8, 2000
Checkerboard Toys has announced a unique gift for the upcoming holiday season. Get ready to bring out the bell bottoms and disco tunes, the 30th anniversary collector's series of that 70's doll, Dawn is returning to store shelves.

Doll Reader - October 2000, page 22 Half-page ad in Doll Scene
Hot Item! The 30th Anniversary Dawn doll -- In honor of one of the most popular fashion dolls of the early 70's, Checkerboard Toys, Inc., is introducing the first-ever collector's edition Dawn just in time for the holiday season.
Doll Reader - November 2000 Issue, pages 66-67
Dawn Returns - A 1970's Fashion Doll Breaks into the New Millennium --
She was only 6" inches tall, but she was a big hit and won the hearts of little girls all over America when she first debuted. Now, Dawn is back! It's great news for the collectors and the kids alike that the petite fashion doll from the 1970's has returned to the doll world. And even though she's 30 years old, Dawn looks better than ever thanks to savvy doll entrepreneur Sharon John.

Craine's Business - November 13, 2000, page SB16
Toy Story -- Sharon P. John's toy company is relaunching the Dawn doll, first manufactured in the 1970s.
First for Women - December 18, 2000, page 88
Last-minute gift giving guide -- What a doll! The Dawn doll is celebrating 30 years in the toy biz with a collectible series ($24.99).

Dolls - December 2000, page 52
Checkerboard Toys' CEO, Sharon John and "Dawn" model poses with the company's 30th Anniversary Dawn doll (at the Doll Expo in Washington, D.C.).

Elle - December 2000, page 92
December Calendar -- ELLE'S guide to an eventful month.
December 11 - Dawn, the fashion doll that sold millions in the early '70's, is poised for a groovy holiday comeback. Thirty years later, she's as "totally fabu" as ever.




Dolls - January 2001, page 18
New Age Dawn -- features a great photo of the Limited Edition poster.

VirtualDOLLS VirtualDOLLS Exclusive Interview with Sharon John

Toy Fair Times - February 2001
The New York Toy Fair is the biggest tradeshow for Toys in the World. Dawn first debuted there in 1970, and made her re-launch this year with a great response.

Contemporary Doll - May 2001
"A New Dawn" is featured in this issue's Fanfare section on page 11 and discusses the popularity of the 1970's and Dawn dolls!

DOLL READER - May 2001, page 34
A Celebration of Diversity: Ethnic Fashion Dolls -- One of Dawn's best friends, Dale, is featured in this article that shows the ethnic diversity in the doll world. Dale, who is African-American, is a great representative with her beautiful and unique sculpting. She and her African-American male counterpart, Van, were two early examples of doll diversity, being that they were originally launched in the early 1970's. Pictured in the Checkerboard Toys' Commemorative Issue Dale in her "original" orange and gold go-go outfit.

Playthings - October 2001 "Back to the Future"
In depth article about the popularity of retro toys among the 60's born late baby boomers (the so-called "tweeners"). As the number one fashion doll of the early 70's, the new playline for Dawn has a lead role in this interesting article.

Contemporary Doll Collector - November 2001 - "Fanfare", page 11
Highlights the Limited Edition Holiday Dawn doll, "All Wrapped Up". Available on the web site November 5, 2001.

DOLL READER - November 2001 by J.J. Hamm, page 48
"A Whole New World -- that '70s doll bridges the gap between then and now"
Discusses Dawn's roots in 70's fashions and the changes she will make as she evolves into the 21st century.

Specialty Toys & Gifts, February 2002, page 70 "Dawn of a New Trend"

The Toy Book, February 2002, page 204 "Dawn on the Rise"